The term しょうぶ ( read Shōbu ) in Japanese is a has multiple meanings:
菖蒲 is a Japanese iris and the reason why our club logo’s is a beautiful flower symbol.
尚武 is a compound construct meaning “warlike spirit”, but the warrior (武) trains to avoid war, and thus also entails a sense of chivalry.
For the other half, かい or 会 ( read Kai ) simply means club / association.
More generally, the purpose of kendo is not to kill, but to protect life.
One is the strongest if and when he doesn’t need to strike down an opponent to win, he is also wise enough to avoid meaningless conflict.
This philosophy is not only applicable to kendo, but in life as a whole. Consequently, by the study of kendo, one can hope to become a better person.